Augmented Reality In Business

Augmented Reality Software in Your Business

Augmented Reality in Business. TriStar PLM Solutions knows there’s no denying that Augmented Reality (AR) is one of the hottest topics in the tech world right now. But what exactly is AR and why should businesses be paying attention? In its simplest form, AR is a technology that overlays digital information onto the real world. This can be anything from a virtual fitting room that allows you to try on clothes without even taking them off the hanger, to an interactive map that shows you where you are and the best route to your destination.

Businesses are starting to explore how AR can be used to improve customer experiences, increase sales, and save costs. However, there are a few key considerations that need to be taken into account before deploying an AR solution. In this report, we’ll examine why now is the right time for companies to deploy AR while examining various key considerations for success, partnership strategies, adjusting for the technological and cultural shift, and the importance of setting key performance indicators (KPIs) that will enable objective and transparent assessment of an AR deployment.

IDC OPINION Today, an increasing number of companies seek to implement digital transformation programs to drive higher growth, productivity, profitability, and customer satisfaction. The ongoing COVID-19 crisis has accelerated the need for investments that will enable companies to become efficient and resilient. One technology that these programs should consider is augmented reality (AR), in which digital content is placed in the user’s field of view while still maintaining sight of the physical, real-world environment.