Events Library

PLM adoption strategies take center stage in this insightful roundtable discussion featuring Jeff Zemski, VP of Product Management at PTC, Eric Horn, IT PLM Solution Architect at Element Consulting, and Viktor Sinzig, Director of Customer Adoption at PTC. These industry leaders explore the essential elements required for successful PLM adoption, offering actionable insights to help organizations maximize the value of Product Lifecycle Management.

The conversation delves into key topics, including securing buy-in from stakeholders—a foundational step for ensuring alignment across teams. The experts share practical approaches for communicating the value of PLM adoption effectively, overcoming skepticism, and gaining organizational support. Additionally, they highlight how to recognize what true PLM adoption looks like, focusing on measurable outcomes and sustainable integration into business processes.

A significant portion of the discussion is dedicated to overcoming user resistance and fostering enthusiasm for PLM. The experts emphasize the importance of involving advocates within the organization to champion the initiative. They also underline the critical role of organizational change management, offering tips for tailoring communication and aligning incentives to drive adoption at every level.

Real-world examples and best practices provide valuable context, illustrating how businesses have successfully aligned PLM strategies with broader objectives. By emphasizing the importance of building support and customizing change management approaches, the discussion equips participants with the tools to drive digital transformation effectively.

Join this engaging session to uncover how aligning incentives, fostering internal advocacy, and addressing resistance can turn PLM adoption into a catalyst for business success. Whether you’re starting your PLM journey or optimizing existing processes, this roundtable delivers the insights you need to achieve your goals.